VRX RACING participated in the "Shanghai Haling Model Toy Festival" held in Songjiang District from December 27th to 28th. The event, a gathering for model enthusiasts and families, served as a key platform for VRX RACING to engage directly with end-users and explore new avenues for offline experiential marketing.
Throughout the two-day event, the VRX RACING booth drew significant attention from attendees. Differentiating itself from the standard toy-grade models often found in the market, VRX displayed its lineup of professional competition-grade vehicles. These models stood out during live demonstrations due to their superior handling, robust power output, and precision mechanical structure.
Feedback from on-site trials was overwhelmingly positive. Participants reported that VRX vehicles offered an immersive driving experience and playability that far exceeded expectations, successfully bridging the gap between professional hobbyists and families experiencing high-end RC for the first time.
This exhibition marks a strategic step in VRX RACING’s efforts to strengthen its offline distribution network. Addressing the specific needs of outdoor model venues, the company highlighted its "Model 1066" as an ideal trial unit.
Through direct engagement with venue operators, VRX RACING validated its "Venue + Test Drive" promotion model. The data indicates that providing high-quality trial vehicles in professional venues significantly enhances the user's intuitive experience and drives purchase interest. Moving forward, the company plans to support more partners in implementing trial car programs to boost customer acquisition for offline stores.
During the festival, VRX RACING representatives held productive discussions with several industry partners, including Shanghai Chunxiang Models, RTW Models, and Shenzhen Geek Wala. Preliminary consensus was reached on various cooperation initiatives, including product bundling, expanding offline distribution networks, and joint market promotion.
Looking ahead to 2026, VRX RACING remains committed to its brand philosophy: "Built for Power. Priced for Players." The company will continue to innovate in product R&D while building a comprehensive service ecosystem to deliver the ultimate RC experience to players worldwide.
