| Industry | Entertainment Experience / Commercial Complex |
| Country / Location | China, East China Commercial Complex |
| Products Used | Wheel-to-Wheel Racing System: 4 sets + 6 1/16 and 1/18 RTR vehicles (Example) |
Intro. A shopping mall in eastern China had a problem most malls have: plenty of weekend foot traffic, and not enough reasons for families to stay. The answer ended up being about 200 square meters of track in the atrium.
Challenge. The mall wanted a new family entertainment format with fast ROI and low operating complexity — no franchise fees, no heavy staff training, no daily maintenance burden. It had no RC expertise on staff, so equipment, layout and operations all had to arrive as one package.
Solution. VRX RACING delivered four Wheel-to-Wheel systems — sim wheel to real car — plus six RTR cars in smaller scales , together with an atrium layout that uses safety barriers and timed sessions to keep queues moving. Alongside the hardware came an operations manual covering pricing bands, session timing, cleaning and maintenance SOPs, and on-site staff training.
Results.
8,000+ paid experiences in the first month, with weekend machines running near full capacity.
Cross-promotion with cinema and F&B tenants drove repeat visits.
The mall ordered a second setup for a new store within six months.
.webp "COBRA MINI 1/18 Scale 4WD Off-Road Electric RC Truggy 2.4G High Speed RTR #1826")
